Your mission
About the Role
The Director of Growth at Index is responsible for leading and scaling all revenue-driving initiatives across Lead Generation, Marketing, and Sales. This role is strategic and operational: you will design the growth roadmap, build predictable acquisition channels, optimize the sales funnel, and ensure we consistently grow new business and customer value.
You will lead teams, own targets, and drive experiments that accelerate Index’s expansion into new markets and customer segments.
Key Responsibilities
1. Growth Strategy & Leadership
Develop and execute a comprehensive growth strategy covering lead generation, marketing, sales, customer expansion, and new opportunities.
Define growth targets, KPIs, and revenue goals.
Identify market trends, new verticals, and opportunities for expansion.
Lead, mentor, and develop the growth teams (Lead Gen, Marketing, Sales).
2. Lead Generation Ownership
Build and scale predictable inbound and outbound lead-generation engines.
Identify high-converting lead sources and optimize based on ROI.
Work closely with RevOps to ensure high-quality lead flow and strong conversion rates.
Oversee the performance and evolution of sourcing channels.
3. Marketing & Brand Growth
Oversee brand strategy, campaigns, email marketing, nurturing, and content.
Ensure consistent visibility across digital platforms and targeted markets.
Build campaigns that increase awareness, engagement, and inbound lead volume.
Partner with Product/Delivery teams to craft value propositions that resonate with prospects.
4. Sales Acceleration
Own the performance of the sales team, including pipeline growth, win rates, and revenue delivery.
Ensure efficient processes from lead qualification to close.
Implement a strong feedback loop to increase sales effectiveness (playbooks, objection handling, scripts, etc.).
Track performance metrics, coach team members, and implement improvements.
5. Funnel & Conversion Optimization
Identify bottlenecks in the acquisition funnel and implement solutions to improve:
MQL → SQL conversion
Meeting → Proposal conversion
Proposal → Close rates
Sales cycle speed
Run experiments (A/B tests, new channels, new pitches) to accelerate growth.
Collaborate with RevOps to ensure clean data and transparent reporting.
6. Cross-Functional Collaboration
Work closely with RevOps, Customer Success, Delivery, and Leadership.
Align growth initiatives with company goals and operational capabilities.
Provide insights from the market to support product development and service offerings.
7. Customer Expansion & Retention
Identify upsell, cross-sell, and expansion opportunities within existing accounts.
Build growth programs for existing clients to increase lifetime value.
Support Customer Success with strategies for renewal and long-term retention.